The DuPont India Green Living Survey Shows Indian Consumers' Growing Confidence and Desire for Bio-based Products
A Revealing Look at India’s Growing Desire for Green Products
To better understand the needs of our customers and the markets in which we work, DuPont has commissioned an annual study gauging consumer awareness and attitudes towards green & biobased products.
The 2014 India Green Living Study is the third in our series, following North America (U.S. and Canada) and China. Our goal is to deeply understand regional trends so that we can develop truly market-driven science innovations for the world’s growing population. The research took place in 12 major Indian cities with 1,270 respondents giving face to face interviews.
The infographic below shows highlights of the Inda study results in comparison with those conducted in North America and China. You may also download the full India Green Living Study report or read the press release.