DuPont The Power of Shunya™ wins four gold medals at DMAi Echo Awards in India
New Delhi, May 28, 2014: DuPont The Power of Shunya™, a branded content and activation initiative received four prestigious gold medals at the recently held Direct Marketing Association India (DMAi) Awards. DuPont The Power of Shunya™ won golds in categories as diverse as creativity in direct response, branded content, the craft of animation, and effectiveness. DMAi Awards, in alliance with DMA International Echo Awards, honours creative excellence in marketing and advertising campaigns that have raised the bar on originality, response strategy, interactivity and marketing impact. DuPont was the only company to win 4 gold medals at these awards.
At its core, The Power of Shunya™ is a collaborative and science driven platform consisting of two inspiring television series – The Quest for Zero and The Challenge for Zero. The programs showcased companies and individuals that epitomize the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India. The TV series were developed in collaboration with Ogilvy Entertainment and Times Television Network.
The Power of Shunya™ initiative was launched in 2013 to tell the DuPont story on collaborative science-driven solutions in the quest for Shunya or zero, such as “zero hunger”, “zero darkness” and “zero lives lost”. The program is built as an integrated content platform aimed at driving awareness and familiarity of the DuPont brand and supporting DuPont thought-leadership. A 360-degree campaign with sustained sales activation, amplified digital presence and several on-ground customer engagements brought the program closer to customers.
Jitin Munjal, Regional Director - South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, “At DuPont, we believe in the power of collaboration to address the world’s most important challenges. We created The Power of Shunya™ initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. The success of this program and these 4 gold medals clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont’s position as a preferred innovation partner and scientific thought leader.”
“The second season of The Power of Shunya™ is launching in July 2014. In this part, we will observe critical challenges being encountered by our country and learn about the solutions that can shape a better future for our generations. We hope to receive an even better response from our audience to continue this mission,” Munjal added.
DuPont believes science based solutions and a collaborative approach can play a vital role in addressing key challenges facing India in areas such as food and nutrition, energy, safety, infrastructure and environment. These solutions can not only contribute to India’s growth but also make a difference in people’s lives. To know more about how DuPont is harnessing The Power of Shunya™ in collaboration with other organizations, please visit www.dupont.co.in/Shunya
About DuPont: DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
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