DuPont and ET Now invite young innovators to participate in ‘The Power of Shunya™: Challenge for Zero’ - Season 2

Registrations open from March 10 to April 10, 2014

New Delhi, March 25, 2014: DuPont, the world’s leading science company, in association with ET Now, India’s #1 Stocks and Business News channel, is calling for entries for the second season of ‘The Power of Shunya™: Challenge for Zero’. The program will showcase path breaking revolutionary innovations and marketing strategies by the brightest minds from science, technology and business schools. The first season witnessed some ground breaking innovations and the winners were rewarded with cash prize worth INR 1,000,000 and an all-expense paid experiential trip to the global DuPont headquarters in USA.

‘The Power of Shunya: Challenge for Zero’
invites students from leading science, engineering and management institutes to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of Shunya or zero - a country with zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants are judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

The call for entries is open for a month, from March 10 to April 10, 2014 from across colleges in all metros and other cities like Hyderabad, Pune, Ranchi, Anand, Vadodara, Chandigarh and Kozhikode. The students can register at the kiosk at their colleges where a ‘Power of Shunya’ evangelist will guide them through the procedure and answer any queries related to the show. Entries to ‘The Power of Shunya™: Challenge for Zero’ can also be made online by logging on to www.powerofshunya.com

Students can also attend ‘The Power of Shunya™’ workshop at their respective colleges to understand the features of the show and the participation process. (List of colleges enclosed)

Entries will be reviewed and anonymously judged by a grand jury panel of scientists, business leaders and scholars. The jury will shortlist entries that demonstrate outstanding creativity, ingenuity and originality.

Further information such as entry guidelines, list of jury members, evaluation criteria and award levels can be found at powerofshunya.com.For more information, please visit www.powerofshunya.com

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About DuPont:

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com/

About ET NOW:

ET NOW, India’s No.1 Stocks and Business News channel, helps you make money every day, by providing breaking news that impacts the market, trading strategies, cutting edge analysis and in-depth interviews. ET NOW is supported by the unmatched resources and expertise of The Economic Times, India’s leading business daily. ET NOW engages with viewers in 16 countries across the globe.

About Times Television Network:

Times Television Network is part of India’s largest media conglomerate, The Times Group.  It houses upscale brands including ET NOW – India’s No. 1 Stocks and Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 76 countries across the globe.

For further information, please contact:

Ogilvy Public Relations

Shivani Sharma/ Divyata Kalhans

Mob no: +91- 9871741891/ 9910069384

shivani.sharma@ogilvy.com/ divyata.kalhans@ogilvy.com

DuPont Corporate Communications

Latika Taneja

Mob no: +91- 9899010054

latika.taneja@dupont.com

 

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