21st Century Sarees Debuted in First-of-a-Kind Fashion Show
DuPont, Reliance and Vipul Sarees Collaborate to Launch Premium “Green” Saree Collection with Bollywood Diva, Huma Qureshi
New Delhi, 19 December, 2014: DuPont, Reliance Industries and Vipul Sarees are collaborating to launch an exclusive collection of “green” sarees made with DuPont’s latest innovation for the textile industry, DuPont™ Sorona®, a renewably sourced fibre. DuPont, a pioneer in fabric innovation for over a hundred years with innovations such as rayon, nylon, and Lycra®, is joining forces with Reliance and Vipul to offer the modern Indian woman a saree that has not only environmental benefits, but performance, luxury and high fashion. The exclusive saree collection was launched at a fashion show in Delhi with the Bollywood actress, Huma Qureshi modelling these premium sarees.
“It is increasingly clear that the market is demanding more sustainable products without compromise on quality or performance,” commented Balvinder Singh Kalsi, president – South Asia & ASEAN, DuPont. “As a science company, our goal is to respond to that demand with solutions like Sorona®, a fibre that is developed with less impact to the environment yet offers premium performance as well as comfort and the feel of fabrics like silk. By partnering with industry veterans Reliance and Vipul, we are able to bring together all the elements necessary to offer a compelling new product for today’s evolved Indian consumers.”
The saree collection is made using a yarn of Sorona® fibre, which is developed from renewable plant based sources instead of traditional synthetic fibres which are sourced from fossil fuels. This green fibre is then spun into a high-fashion collection that is inspired by the four seasons of spring, summer, monsoon and winter and made in chiffon, crepe and satin material. They are light weight, luxuriously soft, flattering to the figure and are designed keeping the style and comfort of the wearer in mind.
“As an industry leader and innovator, Reliance has been at the forefront in bringing specialty products for value-addition to the Indian textile industry. We are pleased to bring yarns based on Sorona® to the Indian textiles through this collaboration with DuPont now,” commented Rakesh Gaur, Sector Head - Reliance Polyester.
Anil Agarwal, managing director, Vipul Fashions commented, “We are happy to associate with a global science company like DuPont. We have designed these sarees to appeal to the modern Indian woman who is looking for luxurious softness like silk. Our premium collection of sarees made with Sorona® offers the superior softness and colour brilliance of silk, are light weight, easy to maintain and offer excellent drape.”
Sorona® Sarees by Vipul will be available across 1000 stores in over 100 cities across India.
About Sorona® Fibre: DuPont™Sorona® fibre is made in part from annually renewable plant-based ingredients and used primarily in fibre applications, including fibre for textiles used in apparel and home, office and automotive interiors, and fibre for carpet including residential, commercial and automotive carpets and mats.
About DuPont™: DuPont™ (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.DuPont.com/
For further information, please contact:
Kanika Sikka / Roma Lakhani
Mob no: +91-9899485587 / +91-8587933161
DuPont Corporate Communications
Mob no: +91-9899010054
The DuPont Oval Logo, DuPont™ Sorona® are registered trademarks or trademarks of DuPont or its affiliates.
LYCRA® is a trademark of INVISTA.